The Story Factor.pdf

The Story Factor false
By:Annette Simmons
Published on 2009-03-17 by Basic Books


The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

This Book was ranked at 26 by Google Books for keyword Business Writing.

Book ID of The Story Factor's Books is EYYXlNAX3d0C, Book which was written byAnnette Simmonshave ETAG "oksEqgS9aiI"

Book which was published by Basic Books since 2009-03-17 have ISBNs, ISBN 13 Code is 9780786736560 and ISBN 10 Code is 0786736569

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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics

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